Private beta — invites rolling out gradually

It does the stuff you don't want to.

Umber is a personal assistant that lives on your phone like a contact. Text it or call it, and it handles the rest — the school email, the dentist, this week's groceries — and asks before anything that matters. It remembers everything you've ever told it, so you never explain twice.

You're on the list. We'll email you the moment a seat opens up. Invites go out in small waves while we get things right.

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Behind the scenes
✉️

Read 41 emails. One needed you.

Sorted the school notice from the noise, replied in your voice, and put the form's due date on your list.

✦ Knew Ella is in Ms. Patel's class
Done
📅

Caught the conflict before you did.

Moved the dentist to the next slot that works, then texted Sam that pickup shifts ten minutes.

✦ Knew Dr. Okafor only does Thursdays
Done
🛒

Built the week's cart from your meal plan.

23 items at Publix through Instacart. It stops here — nothing is ordered until you tap Approve.

✦ Knew Ella's off dairy and Sam can't do nuts
Done
A morning in the beta, reconstructed. The family is invented; the work isn't.

Text it. Call it.

Umber is a contact on your phone. So is every specialist behind it.

No dashboard to learn. Open the app and there's a list of people you can text or call — the same two buttons your phone puts under a friend's name. Text when you can type. Call when you can't.

The Agents screen in the Umber app: Umber pinned at the top, then specialists grouped by category

Your contactsUmber first, for anything at all. Specialists when you know who you need.

The Fitness Coach's contact card in the Umber app, with Text, Call and Favorite buttons, the last message, and topics to ask about

Text or callThe two buttons your phone puts under a friend's name. Tap a topic to start.

CallHands on the wheel, head somewhere else. Say it out loud and it's handled the same way. Screen drawn from the app's call view.

Side by side, not a chat window

A chatbot answers questions. Umber does the work.

Most of what Umber sends you isn't a reply — it's a report. It works in the background of your day, across your email, calendar, lists and the sites you'd rather not log into, and texts you when something's done or needs a decision.

Umber · 9:14 AM
Picture day moved to Monday. It's on the calendar and the order form is due Friday — want me to fill in what I already know?
Read the emailAdded the eventKept the deadline
Umber · 2:48 PM
Your 2:00 ran long. I pushed the dentist to 3:40 and told Sam you'll be ten minutes late for pickup.
Watched the calendarMoved the appointmentSent the text
Umber · 4:05 PM
The cart for this week is ready — 23 items, $142. Approve and it's here by 5.
Planned the mealsBuilt the listFilled the cartStopped and asked
Needs your OK
Order this week's groceries 23 items · Instacart · Publix
Total
$142.18
Arrives
Today, 5–6 pm
Left out
Anything with dairy (Ella) or nuts (Sam)

This lets Umber place the order on your behalf. Nothing is charged until you approve.

ApproveNot now

Nothing irreversible without your Yes.Orders, sends, submissions — Umber gets to the last step and waits for you.

Memory

It remembers everything. Instantly.

Say something once and it's kept — the list from two years ago, the sitter's number, the pattern you used for the baby blanket. You never dig through Notes again, and every specialist knows what you told the others. That memory is also what lets Umber do things for you without asking twenty questions first.

Two years later · texting Umber
Which crochet pattern did I use for Maya's blanket?
UmberThe chunky ripple — you saved the link in March 2024 and said the Sand yarn was hard to find. Want the link and the yarn again?

Under a second. No scrolling, no "where did I put that."

Monday to Umber · Thursday to Tour Guide
Ella's off dairy now — no cheese in anything for her.
Tour Guide, three days laterSince Ella's off dairy, every dinner on the Lisbon itinerary has a dairy-free main. Day one…

Say it once. You told Umber. The Tour Guide already knew.

Saturday · a text from Umber
UmberReplied to Coach Rivera with Ella's jersey size and your cell — both from things you told me in June. Sent after your OK.

Memory is what makes the work possible. It can act for you because it already knows the details.

Open the drawer any time. What I remember lists every memory with the exact line it came from. Confirm it, correct it, or delete it — any of it, or all of it, for good.

Email

Your inbox, handled.

The mental load arrives by email: the bill, the school notice, the appointment confirmation, the "reply by Friday." Umber reads the forty and does the two — and asks you before anything sends.

Open-ended

Ask it about anything. It keeps growing.

The 5k plan, the exam next week, the trip in October, the interview on Thursday — behind Umber is a growing cast of specialists, each with the same memory of you. New ones show up in your contacts on their own.

🏋️
Fitness CoachWorkouts built around your week
🎓
Study BuddyHomework, exams, explanations
🗺️
Tour GuideThe trip, one itinerary at a time
🌍
Language Learning TutorPractice conversations in any language
🎯
Interview CoachMock questions, honest feedback
📓
Journaling CoachReflect, write, grow
💡
Creative BrainstormThink it through out loud
UmberEverything else — calendar, to-dos, email, the house

Seven specialists in the beta today, and Umber itself for the rest. The next ones — dinner, the home, the garden, the pets — arrive in your contacts without an update.

Design preview

Built by us today. Soon, by anyone.

Describe the helper you wish you had. Umber interviews you, finds what it needs to know, and a new contact appears in your list.

Design preview of Creator Studio: a list of your custom agents with a Create agent button
A specialist's contact card in the Umber app with Text and Call buttons

Every specialist is a contact.Text, call, favorite. Tap a topic to start.

Coming next

One Umber for the whole household.

Shared family memory is next: one assistant that knows who has practice, whose form is due and what's in the fridge — and answers each of you like it's yours. Beta members get it first.

Design preview Design preview of the family view: each household member with where they are and what's pending

Why Umber

It works for you. No one else.

Technology promised to save us time — then handed us more to manage. We're building the opposite: an assistant that takes work off your plate, keeps what it learns to itself, and answers only to you.

  • It asks before it acts

    Anything that spends money, sends a message or submits a form stops for your approval. You'll see exactly what it's about to do.

  • Your data is not the product

    No ads, no selling, no sharing. Umber makes money one way: when it's useful enough that you keep it.

  • Private by design

    What Umber learns about your family stays yours. See every memory, correct any of them, and delete everything, permanently, with one tap.

  • Built for households, not enterprises

    No seat licenses, no dashboards for your boss. This is software for your actual life.

Questions

Fair things to ask

Does it do things without asking me? +
Reading, sorting, planning and reminding — yes, that's the point. Spending money, sending a message in your name, or submitting something — no. Those stop at an approval card, and nothing happens until you tap it.
Can I really call it? +
Yes. Every contact has a Call button next to Text. Tap it, talk, and Umber talks back — the same assistant, the same memory, just out loud.
What does it remember, and can I see it? +
Facts, preferences, people, plans and the rhythms of your week — learned from what you say and what's on your calendar. Open What I remember in Settings to see every memory with the exact line it came from. Confirm it, correct it, or delete it. Delete all of it whenever you like.
Where does Umber live? +
In the Umber app for iPhone and on the web, with the same contacts and the same memory in both. Android is in the works.
When can I get in? +
Umber is in private beta. We're inviting people from the waitlist in small waves — quality over speed — so early members get an experience worth having. Join the list and we'll email you the moment a seat opens.
What does it cost? +
Nothing during early access. When Umber launches publicly it will be a simple subscription — priced for families, not corporations. Early members will get first (and best) pricing.
What does Umber connect to? +
Google Calendar, Apple Calendar, Gmail and Outlook today, with more on the way. You choose each connection explicitly, and Umber asks for the minimum access it needs to be useful.

Get your head back.

Join the waitlist — we'll hold your place and email you when it's your turn.

You're on the list. We'll email you the moment a seat opens up.

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